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ABOUT US2018-08-15T05:39:55+00:00

CORPORATE PROFILE

  MBC holds the distinction of being the pioneer broadcast institution in the Philippines.

Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation, and by July 4, 1946, was ready for the inauguration of Manuel Roxas as first President of the Second Philippine Republic.

With William Dunn at the helm, professional announcers were taken on board to train Filipino counterparts. A sister station, DYRC, opened in Cebu, and just after three years, MBC went on simultaneous nationwide broadcast – becoming the first station to reach audiences as far north as Basco, and as far south as Jolo.

Throughout the 50’s and the 60’s, MBC established itself as the leading news and entertainment station in the country – a distinction it holds until today. In 1975, MBC crossed over to the FM band, with the opening of DZMB, now known as the top-rating 90.7 Love Radio. Upon the initiative of current MBC Chairman Fred J. Elizalde, the network has continued to expand its reach, with the addition of 101.1 Yes The Best, 96.3 Easy Rock, Aksyon Radyo, and Radyo Natin.

Believing that grassroots entertainment links our country in the way Filipinos know best, MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that enhance their sense of community and pride in being Filipino.

Today, with over 200 stations throughout the archipelago, Manila Broadcasting Company is the largest broadcast network in Asia, and is proudly at the top of the ratings. MBC likewise continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.

VISION

To continuously be the leader in the media industry in providing global audiences with relevant content and advertisers with cost-effective ways to reach target audiences.

MISSION

Guided by long-term vision and the principles of transparent corporate governance, integrity, and responsible financial stewardship, our mission is to continuously serve our internal and external stakeholders, specially our listeners, advertisers, and investors.

We cultivate innovation, creativity, excellence, and leadership, acknowledging that our future competitiveness depends on the continuous development of our existing businesses as well as venturing boldly into emerging industries.

CORE VALUES

In the spirit of entrepreneurship and innovation, we nurture a corporate culture that encourages and empowers organization members from all levels to make decisions, act proactively, and provide feedback on how to improve our policies and processes.

We recognize that our people are our most important asset and so we nurture a meritocratic environment that emphasizes the value of leadership, career growth, teamwork, dedication, and loyalty.

We build strong, lasting relationships with business partners that share our vision and values and our commitment to being a socially- and environmentally-responsible corporate citizen in every community that we serve.

BOARD OF DIRECTORS

Fred J. Elizalde

Chairman

Ruperto S. Nicdao, Jr.

President

Eduardo G. Cordova

Senior Vice President – Chief Finance Officer and Chief Information Officer

Juan M. Elizalde

Senior Vice President – Operations

Julio Manuel P. Macuja II

Executive Vice President – Treasurer

Robert A. Pua

Vice President – Controller and Compliance Officer

Rudolph E. Jularbal

Vice President – Legal & Regulatory Compliance, Corporate Secretary

George T. Goduco

Member of the Board of Directors

Marvel K. Tan

Member of the Board of Directors

Key Officers

Carlea C. Miranda
Vice President – Treasury
Ellen C. Fullido
Vice President – Human Resources and Administrative Services
Jonathan E. Decena
Vice President – Radyo Natin
Irving A. Lisondra
Vice President – Ad & Promo
Wilfredo H. Espinosa
Vice President – Programming
Elpidio M. Macalma
Vice President – DZRH
Jose Ma. T. Parroco
Assistant Vice President – Sales
Albert M. Songco
Assistant Vice President – Central Engineering
Vince Jaen
Director – Integrated Media and Talent Management
Johnny Faith Quiling
Assistant Vice President – FM Network Operations

Organizational Chart